Awoko Jether
Open to Growth Roles

Awoko Jether
grows what launches.

Marketing & Growth Strategist. Go-to-market execution, content strategy, and community building for Web3 products, from first deploy to scaled adoption.

240 deployments in week one — NodeOps 15 influencers recruited in 2 weeks — exceeded target 8 macro-influencers onboarded at 100K+ followers 3 platforms run in parallel — Telegram / X / Discord 4+ full campaigns led end-to-end 240 deployments in week one — NodeOps 15 influencers recruited in 2 weeks — exceeded target 8 macro-influencers onboarded at 100K+ followers 3 platforms run in parallel — Telegram / X / Discord 4+ full campaigns led end-to-end
About

Strategy first. Execution loud.

Awoko Jether is a marketing and growth strategist working across Web3 product launches, content campaigns, and community operations. The work spans product marketing, narrative-driven content, community management, and influencer outreach — usually all four at once, on live products with real deadlines.

The throughline is measurable growth: a launch that hit 240 deployments in its first week, a content campaign that drove regional viral reach, a community rebuilt into an active three-platform ecosystem, and an influencer program that outgrew its own targets — moving from a 10K-follower bar to onboarding macro-influencers at 100K+.

Core Skills

Go-to-Market Strategy Product Positioning Content Strategy Campaign Storytelling Community Management Telegram / Discord / X Ops Influencer Outreach Creator Partnerships Multi-Platform Distribution Video Creation
Selected Work

Four campaigns. Four different growth problems.

01
NodeOps Product Launch
Product Marketing Specialist

Objective

Support the launch of NodeOps by executing a go-to-market strategy that accelerated early product adoption.

Strategy

  • Developed launch messaging and product positioning
  • Combined GTM execution with community activation
  • Distributed campaigns through targeted marketing channels
  • Coordinated community engagement across relevant platforms
Drove 240 product deployments in the first week of launch
02
CreateOS Content Campaign
Content Marketing Strategist

Objective

Increase product awareness through compelling storytelling and strategic content distribution.

Strategy

  • Developed a narrative-driven content strategy
  • Led a marketing content team promoting the live product
  • Directed campaign storytelling and messaging
  • Executed multi-platform content distribution
Strong engagement and viral reach within a key regional market
03
GroundZero Community Growth
Community Manager
TelegramXDiscord

Objective

Build an active, informed, and engaged Web3 community while strengthening ecosystem communication.

Key Contributions

  • Managed structured engagement campaigns
  • Facilitated community discussions and project updates
  • Improved ecosystem awareness through consistent communication
  • Implemented initiatives that increased participation and retention
04
Influencer Outreach Campaign
Growth & Influencer Outreach

Objective

Recruit high-quality creators to expand campaign reach and brand visibility.

Strategy

  • Identified and contacted influencers aligned with campaign goals
  • Managed outreach, follow-ups, and onboarding
  • Built relationships with creators across multiple audience sizes
15 influencers (10K+) recruited in 2 weeks. target then raised to 100K+, with 8 macro-influencers onboarded
Sourced and booked 20+ creators ranging from 10K to 430K+ followers, spanning a combined audience reach of 1.7M+
Best Posts

A few worth reading.

01
View ↗
02
View ↗
03
View ↗
04
View ↗
05
View ↗
Recognition

NodeOps Ambassador Series.

NodeOps x Ambassador Series feature — Ser-Jet, NodeOps Ambassador

Ser-Jet — NodeOps Ambassador

Featured in NodeOps' Ambassador Series, spotlighting contributors who represent the initiative through community building, consistency, and genuine engagement with the ecosystem.

Public Proof ↗

Let's grow something.

Open to Web3 marketing and growth roles: product launches, content strategy, and community programs.