Marketing & Growth Strategist. Go-to-market execution, content strategy, and community building for Web3 products, from first deploy to scaled adoption.
Awoko Jether is a marketing and growth strategist working across Web3 product launches, content campaigns, and community operations. The work spans product marketing, narrative-driven content, community management, and influencer outreach — usually all four at once, on live products with real deadlines.
The throughline is measurable growth: a launch that hit 240 deployments in its first week, a content campaign that drove regional viral reach, a community rebuilt into an active three-platform ecosystem, and an influencer program that outgrew its own targets — moving from a 10K-follower bar to onboarding macro-influencers at 100K+.
Support the launch of NodeOps by executing a go-to-market strategy that accelerated early product adoption.
Increase product awareness through compelling storytelling and strategic content distribution.
Build an active, informed, and engaged Web3 community while strengthening ecosystem communication.
Recruit high-quality creators to expand campaign reach and brand visibility.
Featured in NodeOps' Ambassador Series, spotlighting contributors who represent the initiative through community building, consistency, and genuine engagement with the ecosystem.
Public Proof ↗Open to Web3 marketing and growth roles: product launches, content strategy, and community programs.